Apple releases a series of iPhone 5 ads, makes you hopelessly lust after its new smartphone

Unless you’ve been living under a rock for the past two weeks, you must know that Apple’s latest smartphone went on sale yesterday. To celebrate the occasion, the company has released a series of TV ads, dedicated to the iPhone 5.

 The first video focuses on the new screen of the iPhone 5, which according to Apple is a perfect fit for the reach of your thumb.

The second ad demonstrates the new slimmer and lighter chassis, implying that sticking so much power in such a compact shell is bending the laws of physics.

The final two videos are about the new panoramic feature, that comes as a part of iOS 6 and the new EarPods headphones that are included in the Apple iPhone 5 retail package.